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Mobiius - I Need You / Smolder

Mobiius – Smolder

“Smolder” reached over 1.5 million streams on Spotify!

Mobiius is a dynamic electronic music producer known for his innovative beats and immersive soundscapes. In 2021, he released his single “Smolder” under the independent record label Moretin. The track quickly gained traction, thanks to Moretin’s strategic branding and marketing efforts, and achieved over 1.5 million streams.

Project goal: A breakout success

The primary goal was to ensure the breakout success of Mobiius’s single “Smolder” in a highly competitive electronic music market. The challenge was to create substantial buzz and secure high streaming numbers while establishing Mobiius as a notable name in the industry.

Project approach: Leveraging unique album storytelling

Moretin implemented a comprehensive marketing strategy that capitalized on Mobiius’s distinctive style and the track’s captivating sound. The approach included:

  • Narrative-Driven Content: Crafting engaging stories around the track’s creation, inspirations, and the artistic vision behind it, shared through blog posts, interviews, and social media updates.
  • Visual Branding: Developing a strong visual identity for “Smolder,” including striking cover art, promotional videos, and cohesive social media aesthetics that reflect the track’s intensity and energy.
  • Fan Engagement: Hosting interactive online events such as live Q&A sessions, behind-the-scenes looks at Mobiius’s production process, and remix contests to keep the audience engaged and invested.
  • Strategic Playlisting: Targeting both algorithmic and curated playlists on streaming platforms to maximize exposure and reach the right listeners who appreciate innovative electronic music.

Project outcomes: Impressive Reach and Exposure

The strategic efforts by Moretin led to outstanding results:

  • “Smolder” achieved over 1.5 million streams on Spotify.
  • The track’s unique sound and compelling promotional campaign significantly boosted Mobiius’s profile in the electronic music scene.

Artist Review

Mobiius expressed his satisfaction with the collaboration, stating:

“Collaborating with Moretin has been instrumental in the success of ‘Smolder.’ Their innovative marketing strategies and dedication helped the track reach an impressive number of streams and greatly enhanced my visibility in the industry. The experience has been invaluable, providing me with insights and exposure that have advanced my career significantly.”